BROOKE
BRADFORD CREATIVE SERVICESHere is a short glossary of some broadcasting terms:
Affiliate: An
agreement between two companies to share advertising
revenue, programming or networking.
Barter:
An agreement between a broadcast radio show and a radio
station to exchange programming for material that the radio
station can use to sell advertising.
Bed: Distinctive
and non intrusive instrumental music that runs while a
person is talking, during a commercial, or to add interest
and depth to spoken word interactions.
Break: A time in the
program when you relieve the listener, play a commercial or
other material
Bumper:
Distinctive show element with music, or other audio, that
runs right before you go to a break, lets the listen know
the break is coming. It also creates atmosphere.
Copy: pre
written material
Copyright:
Reminds the audience they shouldn't use your material
without your permission. For better information on what this
means and how you are protected see Wikipedia's entry on the
topic Here.
for more formal copyright arrangements in the United states
try the copy
right registry office or find out how you are
protected in your country.
Creative commons:
an organization that offers copyright-licenses
free of charge to the public. These licenses allow creators
to communicate which rights they reserve, and which rights
they waive.
Credit:
Tells the audience who participated in creating the program.
Dead air:
Any silence in your programming. Even the tiniest bit of
"dead air" can slow down your show, take away the energy and
excitement. Programing your material tightly will make all
the difference. Very tightly, I deal with 100ths of second.
Demographics:
The specific type of people who you are broadcasting for.
Targeting their needs, likes and preferences.
Disclaimer: Let's
the
audience know the information is only an opinion and not
individual professional advice.
Format: a plan of
how your show willl go together, can also refer to
programming a music genre.
Image:
This might be a precorded material that sets an atmosphere
for your show. They can be something such as 'your listening
to bob and Jim blather incessantly on the bob and Jim show!"
the more imaging you have the funner your program will be. I
worked for many years in a radio station were an imaging
element was pig squealing (KPIG) , self deprecating humor
and bogus commercials and funny sound clips.
ISDN:
Integrated Services Digital Network. a method of sending
digital material over phone lines. When used to deliver
programming creates studio quality sound.
ISDN needs special equipement,
phones lines and service.
File Format or codex:
- .WAV Uncompressed audio, may be edited
- .MP3 Compressed audio, sounds very good if kept at
compression ratios about 128K Cd quality at 198K. can be
played on a variety of music playing software.
- .Mp4 or AAC, format used by apple computers
- .mwv can be played by windows media player, often contains video
- midi used in music production
try the webopedia for more details on file formats
FTP: File
transfer protocol . The way you transfer material to a web
site server. Filezilla
at this date is an excellent open source software for file
transfer. It works with all platforms. Fetch is a FTP
software that comes with new Macs. It works just fine.
Internet Podcast:
a program that is stored on a web site server that can be
downloaded and played from the beginning.
Internet Stream:
a program that plays continuously thru an web site server
and can be joined in progress.
Music Shows:
Music is the primary entertainment and focus of the program.
Pay for Play Radio:
Radio stations that will sell you a block of time to
broadcast your show.
Satellite Radio:
programming delivered using a satellite in fixed placement
over the earth, can be used as a method of getting
programming to individuals or programs to broadcasters.
Segue: a
term for blending audio elements that make programing sound
more exciting, flow faster and just sound better. Music
segues should never "clash".
Shortwave:
Radio frequencies that are unregulated and can be picked up
around the world, often used to deliver programming over
restricted borders.
Show Open:
Pre recorded material that plays every show, sets the tone,
creates excitement, constancy and identity.
Show Close: Pre
recorded material or formatted copy that plays at the end of
every show, signals and end of programming, credits people,
gives disclaimer and legal information, copy right info and
the like.
Sound bites, clips:
Stings, stabs, Jingles, etc. recorded
material from another source. Stings and stabs are those
short sounds that can add emphasis to another element,
they can be whooshing sounds, guitar chords etc..
Sponsors:
Companies who have a specific interest in your show who give
you money for mentions, commercials and/or occasionally,
exclusivity.
Syndication: Offers radio stations the opportunity to play a
program, with a negortiated agreement, that you have
produced.
Talk shows:
Programming that does not focus on music, can be on any
topic, might include a small amount of music to keep
interest and energy going.
Terrestrial Radio
Station: A broadcasting
company, generally licensed by the government, to deliver
programing using an established broadcast radio frequency.
Voice over: Term used
mostly in video, where there is no image of the person
speaking.
Waivers:
Documents that release material for use.
Walk up:
talking over the intro of a song or music
VOIP: Voice
over Internet Protocol. You can use the internet to make and
receive phone calls. This is a handy way to record a
telephone interview for your show.
Professionally
produced makes a BIG difference!
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Other Things
Brooke Bradford
Brooke Bradford has worked in TV, film and
the print industries for over 20 years.
She brings a wealth of technical knowledge
to the table along with major market
voice over skills. She has written,
voiced and produced thousands of Radio,
Cable and Television commercials in
Northern California and internationally.
She produces award winning audio products for radio, pod
casts, satellite, motivational speakers, educators, and
business.Hear a demo of her voice over work HERE
Ralph Anybody Demo
Brooke Bradford Demo
Funny Out take (strong
language!)
Monsters of Yodel
